ABM/ABX Certifications

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Account-Based Experience (ABX) Certification

This course takes an interactive look at the fundamentals of Account-Based Experience and everything you need to know about the future of ABM and B2B Go-to-Market.

ABM Certification: Foundations Course

This course provides an overview of account-based marketing and how it can positively impact your business.

ABM Certification: Advanced Course

This course is designed for Marketing & Sales professionals who are looking to improve their ABM performance and scale their efforts.

Setting Up Demandbase Tag

Take this short course to see how Demandbase Tag works and the steps for setting it up.

Demandbase One Foundations Learning Path

Master the core capabilities of Demandbase One, from selectors and accounts to reports and dashboards. Take each course individually over time , or complete all nine to earn a certificate shareable on LinkedIn.

Demandbase Digital Activation Credential

Become Demandbase Advertising ready in just 20-30 minutes a day for 10 days!

Digital Marketer Credential Partner Enablement

Integrating HubSpot for Demandbase One

Take this short course to learn the steps for integrating HubSpot with Demandbase One.

Integrating LinkedIn with Demandbase One

Take this short course learn how to integrate LinkedIn with Demandbase One.

Integrating Salesloft and Outreach with Demandbase One

Take this quick course to learn the process for integrating Salesloft and Outreach with Demandbase One.

Integrating Microsoft Dynamics for Demandbase One

Take this short course to learn the steps for integrating Microsoft Dynamics with Demandbase One.

Using Data Integrity

This course will show Sales Ops how to enable and implement Data Integrity as well as highlight benefits and uses for SDRs.

Segments: Use Cases

View common Segments use cases you can apply in Demandbase One.

Segments ABX Platform Job Aid Marketing Operations Digital Marketer

Selectors: Using Operators

View a list of the available operators you can use when building Selectors.

ABX Platform Selectors Job Aid Marketing Operations Digital Marketer

Segments: Creating

Learn how to create Segments in Demandbase One.

Segments ABX Platform Video Marketing Operations Digital Marketer

Technographics: Overview, Setup, and Common Use Cases

Learn how to set up and use Technographics in Demandbase One.

ABX Platform Video Technographics Marketing Operations Digital Marketer

Integrating Email and Calendar with Demandbase One

Take this short course to learn the steps for integrating Email and Calendar with Demandbase One.

Integrating Slack with Demandbase One

Take this short course to learn the steps for integrating Slack with Demandbase One.

Introduction to Orchestration

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Integrating Marketing Automation Tools with Demandbase One

Take this course to learn the process for integrating Marketing Automation tools with Demandbase One including: Marketo, Hubspot, Pardot and Eloqua.

Integrating Google Analytics and Adobe Analytics with Demandbase One

Take this course to see the benefits of integrating Google Analytics and Adobe Analytics with Demandbase One and the steps for setting them up.

Integrating with Salesforce and Importing Account and Opportunity Data

Take this course to learn the process for integrating Salesforce with Demandbase One as well as learn the steps for Importing Account and Opportunity Data if you do not use Salesforce.

Marketing Operations and Administrator Learning Path

If you are in a Marketing Operations or System Administrator Role, take this learning path to learn how to set up and configure the Demandbase One Engagement Platform. ~ 2 hours

Digital Advertising Learning Path

Take the courses in this learning path to learn how to use Demandbase Digital Advertising to plan and build your B2B advertising campaigns. Pass the exam and earn a ABX Digital Advertising Specialist badge.

Digital Marketing Learning Path

This learning path expands on the Digital Advertising Learning path to include the ways in which marketers can leverage the Demandbase Platform to support paid social campaigns, email/direct mail campaigns, and web personalization. Pass the exam to earn a Digital Marketing Specialist badge.

Demandbase Revenue Enablement Playbook

Learn to successfully roll out Demandbase to your sales organization using a proven methodology.

Intent and Keyword Sets: Setting Up

Learn how to set up Intent and Keyword Sets in Demandbase One.

ABX Platform Intent Video Keyword Sets Marketing Operations

Selectors: Using the Basic Selector Method

Learn how to use Basic Selectors in Demandbase One.

Account Lists ABX Platform Selectors Video Marketing Operations Digital Marketer

Selectors: Using the Advanced Selector Method

Learn how to use Advanced Selectors to build a Dynamic Account List.

Account Lists ABX Platform Selectors Video Marketing Operations Digital Marketer

Role-Based Dashboards: Creating

Learn how to create Role-Based Dashboards to tailor Demandbase One content for different roles.

ABX Platform Dashboards Video Marketing Operations

Setting Up Single Sign On (SSO)

Take this quick course to learn how to set up Single Sign On (SSO).

ABX Platform User Management

Pipeline Predict Score and Qualification Score: Overview

See an overview of how Pipeline Predict Score and Qualification Score work.

ABX Platform Pipeline Predict Score Qualification Score Video Marketing Operations Digital Marketer

Site Analytics: Use Cases

Learn common ways you can use the Site Analytics Dashboard for your marketing initiatives.

ABX Platform Job Aid Site Analytics Digital Marketer

Engagement Minutes: General Activities Categories

View a comprehensive list of general activities that are tracked for marketing automation systems.

Engagement Minutes ABX Platform Job Aid Marketing Operations Digital Marketer

Salesforce: Taking Action from Account Reports

Learn the steps for using Demandbase Reports in Salesforce to take action on your accounts.

ABX Platform Reports Video Salesforce Sales

Buying Groups: Creating

Learn the steps for creating a Buying Group in the ABX Platform.

ABX Platform Advertising Video Buying Groups

Sales Intelligence: Navigating in Salesforce

Learn how to navigate Demandbase Sales Intelligence in Salesforce.

Video Salesforce Sales Sales Intelligence

Demandbase for Sales

This course is for ABX and Sales Intelligence customers. It offers in-depth training on using Demandbase to enhance sales processes.

Reports: Creating

Learn how to create a report in Demandbase One.

ABX Platform Reports Video Marketing Operations

Orchestration: Creating Automations

Learn the steps for creating Automations in Demandbase Orchestration.

Orchestration Video Marketing Operations

Using Demandbase Data with Intellimize

Learn how to you can use Demandbase data with Intellimize to better target your experiences, personalize your website, and enhance reporting and analytics.

Data Video Integrations Digital Marketer

Sales Intelligence: Navigating in Microsoft Dynamics

Learn how to navigate Demandbase Sales Intelligence in Microsoft Dynamics.

Video Microsoft Dynamics Sales Sales Intelligence

Account Lists: Creating a Dynamic List

Learn how to build a Dynamic Account List.

Account Lists ABX Platform Video Marketing Operations Digital Marketer

Sales: Quick Tips for Preventing Churn

Learn how to use Demandbase One insights to prevent churn.

Workspaces: Creating

Learn how to create a workspace in Demandbase One.

ABX Platform Job Aid Marketing Operations Workspaces

Selectors: Examples

View examples of Selectors you may want to create for your organization.

ABX Platform Selectors Job Aid Marketing Operations Digital Marketer

Demandbase Implementation Introduction

Take this short course to understand the Demandbase Implementation process and resources available to you.

Account Connector: Overview

Learn how to use Account Connector to set up integrations in Demandbase One.

ABX Platform Video Integrations Marketing Operations

Data Sync Settings: Managing

Learn how to manage data synchronization for integrations in Demandbase One.

ABX Platform Video Marketing Operations

Engagement Minutes: Setting Up

Learn how to set up Engagement Minutes in Demandbase One.

Engagement Minutes ABX Platform Video Marketing Operations

Sales: Quick Tips for Progressing Opportunities

Learn how to use Demandbase insights to progress opportunities through the sales pipeline.

Engagement Minutes: Best Practices

Learn best practices for using Engagement Minutes in Demandbase One.

Engagement Minutes ABX Platform Job Aid Marketing Operations Digital Marketer

Site Analytics: Overview

Learn how you can use Site Analytics to see which accounts are engaging with your website.

ABX Platform Video Site Analytics Digital Marketer

Journeys: Customizing Journey Stages

Learn how to customize journey stages.

ABX Platform Video Journeys Marketing Operations

Account Lists: Importing

Learn how to import an account list into Demandbase One.

Account Lists ABX Platform Digital Marketer

Sales: Territory Planning Using Demandbase Insights

Learn how you can use Demandbase Insights for Territory Planning.

Reports Video Sales Sales Intelligence

Advertising: Navigating Demandbase Advertising

Watch this video for a demonstration of how to navigate Demandbase Advertising.

Advertising Ad Campaigns Video Digital Marketer

Sales: Getting Fast Results with the Chrome Extension

Learn tips for using the Demandbase Chrome Extension to prioritize your sales activities.

ABX Platform Video Sales chrome extension

Filters: Creating and Saving

Learn how to create and save filters in Demandbase One.

ABX Platform Video Filters Marketing Operations

Account Lists: Auto-Creating

Learn how to set up auto-created account lists using Salesforce fields in Demandbase One.

Account Lists ABX Platform Video Marketing Operations

Engagement Minutes: Overview

Learn how Engagement Minutes work.

Engagement Minutes ABX Platform Video Marketing Operations Digital Marketer

Sales: Using Slack, Email and Reports to Prioritize Sales Activities

Learn tips for using Demandbase insights from Slack, Email and Reports to help you prioritize your sales activities.

ABX Platform Reports Video Salesforce Sales

Sales: Identifying Upsell and Cross-Sell Opportunities

Learn how to use Demandbase One insights to identify upsell and cross-sell opportunities.

ABX Platform Video Sales

Personalization: Creating a Customized Site Experience

Learn the steps for creating a customized site experience with Site Customization.

Video Personalization Marketing Operations Digital Marketer

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Day 10: Chrome & Cookies - DB POV for Digital Activation Credential

Day 1: Demandbase One Overview For Digital Activation Credential

Learn how to use Demandbase One solutions to meet your marketing initiatives.

Day 9: Orchestration: Creating Automations for Digital Activation Credential

Learn the steps for creating Automations in Demandbase Orchestration.

Day 9: Orchestration: Creating Audiences for Digital Activation Credential

Learn the steps for creating audiences in Demandbase Orchestration.

Day 2 & 3: Digital Marketing with Demandbase for Digital Activation Credential

Take this course to learn how to use an account-centric approach to engage your target accounts

Day 7: Advertising: Navigating Demandbase Advertising for Digital Activation Credential

Watch this video for a demonstration of how to navigate Demandbase Advertising.

Day 7: Advertising Creative Best Practices for Digital Activation Credential

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Day 8: Introduction to Orchestration for Digital Activation Credential

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Day 6: Measuring Ad Campaign Success for Digital Activation Credential

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Day 5: Building Ad Campaigns with Demandbase Advertising for Digital Activation Credential

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Day 4: Preparing for Your Ad Campaign for Digital Activation Credential

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

ABX Digital Marketing Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Marketing Specialist badge for the successful completion the Digital Marketing Learning Path.

Digital Marketing with Demandbase

Take this course to learn how to use an account-centric approach to engage your target accounts

Demandbase One Overview

Learn how to use Demandbase One solutions to meet your marketing initiatives.

Not currently available

Introduction to Account-Based Marketing

Learn the key capabilities of Account Based Marketing.

Platform Deep Dive: Engagement Minutes and Selectors

This course takes an interactive look at the fundamentals of Demandbase One Engagement Minutes, which track meaningful activities for every person at target accounts and Selectors, which you define who or what should qualify for reports, journey stages, lists, filters, audiences, and automations.

Platform Deep Dive: Account Lists, Segments and Intent

This course takes an interactive look at the fundamentals of Demandbase One including: Account Lists, Segments and Intent. Account Lists are groups of accounts, people, opportunities, and activities. Segments are configurable groupings of people, accounts, opportunities, and activities. Intent, helps you identify accounts that are researching your products.

Platform Deep Dive: Pipeline Predict Score, Qualification Score and Journey Stages

This course takes an interactive look at the fundamentals of Demandbase One including: Pipeline Predict Score, which helps you identify accounts that are likely to turn into opportunities in the next 30 days, Qualification Score, which predicts if the account could ever become an opportunity, and journey stages, which help you understand how an account is progressing through the buying process.

Platform Deep Dive: Dashboards, Reports, Snapshots and Subscriptions

This course teaches you the basics of how to use these powerful Platform tools: Dashboards, Reports, Snapshots and Subscriptions, all of which help you stay on top of your business.

Platform Deep Dive: Increasing Wins for Sales

Learn how Demandbase Sales Intelligence can help sales teams to quickly identify their most engaged accounts and people.

Demandbase One Foundations Final Quiz (Required)

Complete this Quiz with an 80% or higher to receive a completion certificate for the Demandbase One Learning Path.

Use Cases and Tips & Tricks

In this course you will learn from Demandbase Sales use cases that will help your sales success.

Introduction to Demandbase One and Demandbase Sales

In this course you'll be introduced to Demandbase One and Demandbase Sales to find and connect with the right prospects with real-time sales intelligence data. The course focus is for the Sales customer although ABX customers may get some value as an option.

Sales Channel Optimization with Demandbase One

In this course, you'll learn how to optimize Sales Channels in Demandbase One.

Getting Started with Demandbase One: Integrations and Configuration

Learn how to set up Demandbase One integrations with your CRM and marketing automation tools, manage users, create keyword sets, build account lists, and set up technographics and account scores.

Additional Demandbase One Configurations and Customizations

Learn how to configure Demandbase One user views and filters, how to customize dashboards, configure workspaces, configure auto-created lists and email snapshots, configure Demandbase in Salesforce and create buying groups.

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Day 10: Chrome & Cookies - DB POV for Digital Activation Credential

Day 1: Demandbase One Overview For Digital Activation Credential

Learn how to use Demandbase One solutions to meet your marketing initiatives.

Day 9: Orchestration: Creating Automations for Digital Activation Credential

Learn the steps for creating Automations in Demandbase Orchestration.

Day 9: Orchestration: Creating Audiences for Digital Activation Credential

Learn the steps for creating audiences in Demandbase Orchestration.

Day 2 & 3: Digital Marketing with Demandbase for Digital Activation Credential

Take this course to learn how to use an account-centric approach to engage your target accounts

Day 7: Advertising: Navigating Demandbase Advertising for Digital Activation Credential

Watch this video for a demonstration of how to navigate Demandbase Advertising.

Day 7: Advertising Creative Best Practices for Digital Activation Credential

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Day 8: Introduction to Orchestration for Digital Activation Credential

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Day 6: Measuring Ad Campaign Success for Digital Activation Credential

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Day 5: Building Ad Campaigns with Demandbase Advertising for Digital Activation Credential

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Day 4: Preparing for Your Ad Campaign for Digital Activation Credential

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

ABX Digital Marketing Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Marketing Specialist badge for the successful completion the Digital Marketing Learning Path.

Digital Marketing with Demandbase

Take this course to learn how to use an account-centric approach to engage your target accounts

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Introduction to Orchestration

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Demandbase One Overview

Learn how to use Demandbase One solutions to meet your marketing initiatives.

Not currently available

Introduction to Account-Based Marketing

Learn the key capabilities of Account Based Marketing.

Platform Deep Dive: Engagement Minutes and Selectors

This course takes an interactive look at the fundamentals of Demandbase One Engagement Minutes, which track meaningful activities for every person at target accounts and Selectors, which you define who or what should qualify for reports, journey stages, lists, filters, audiences, and automations.

Platform Deep Dive: Account Lists, Segments and Intent

This course takes an interactive look at the fundamentals of Demandbase One including: Account Lists, Segments and Intent. Account Lists are groups of accounts, people, opportunities, and activities. Segments are configurable groupings of people, accounts, opportunities, and activities. Intent, helps you identify accounts that are researching your products.

Platform Deep Dive: Pipeline Predict Score, Qualification Score and Journey Stages

This course takes an interactive look at the fundamentals of Demandbase One including: Pipeline Predict Score, which helps you identify accounts that are likely to turn into opportunities in the next 30 days, Qualification Score, which predicts if the account could ever become an opportunity, and journey stages, which help you understand how an account is progressing through the buying process.

Platform Deep Dive: Dashboards, Reports, Snapshots and Subscriptions

This course teaches you the basics of how to use these powerful Platform tools: Dashboards, Reports, Snapshots and Subscriptions, all of which help you stay on top of your business.

Platform Deep Dive: Increasing Wins for Sales

Learn how Demandbase Sales Intelligence can help sales teams to quickly identify their most engaged accounts and people.

Demandbase One Foundations Final Quiz (Required)

Complete this Quiz with an 80% or higher to receive a completion certificate for the Demandbase One Learning Path.

Introduction to Orchestration

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Use Cases and Tips & Tricks

In this course you will learn from Demandbase Sales use cases that will help your sales success.

Introduction to Demandbase One and Demandbase Sales

In this course you'll be introduced to Demandbase One and Demandbase Sales to find and connect with the right prospects with real-time sales intelligence data. The course focus is for the Sales customer although ABX customers may get some value as an option.

Sales Channel Optimization with Demandbase One

In this course, you'll learn how to optimize Sales Channels in Demandbase One.

Getting Started with Demandbase One: Integrations and Configuration

Learn how to set up Demandbase One integrations with your CRM and marketing automation tools, manage users, create keyword sets, build account lists, and set up technographics and account scores.

Additional Demandbase One Configurations and Customizations

Learn how to configure Demandbase One user views and filters, how to customize dashboards, configure workspaces, configure auto-created lists and email snapshots, configure Demandbase in Salesforce and create buying groups.

Measuring Ad Campaign Success

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Preparing for Your Ad Campaign

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

Building Ad Campaigns with Demandbase Advertising

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Advertising Creative Best Practices

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Day 10: Chrome & Cookies - DB POV for Digital Activation Credential

Day 1: Demandbase One Overview For Digital Activation Credential

Learn how to use Demandbase One solutions to meet your marketing initiatives.

Day 9: Orchestration: Creating Automations for Digital Activation Credential

Learn the steps for creating Automations in Demandbase Orchestration.

Day 9: Orchestration: Creating Audiences for Digital Activation Credential

Learn the steps for creating audiences in Demandbase Orchestration.

Day 2 & 3: Digital Marketing with Demandbase for Digital Activation Credential

Take this course to learn how to use an account-centric approach to engage your target accounts

Day 7: Advertising: Navigating Demandbase Advertising for Digital Activation Credential

Watch this video for a demonstration of how to navigate Demandbase Advertising.

Day 7: Advertising Creative Best Practices for Digital Activation Credential

In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.

Day 8: Introduction to Orchestration for Digital Activation Credential

Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.

Day 6: Measuring Ad Campaign Success for Digital Activation Credential

In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.

Day 5: Building Ad Campaigns with Demandbase Advertising for Digital Activation Credential

In this course, you will learn how to build advertising campaigns using Demandbase Advertising.

Day 4: Preparing for Your Ad Campaign for Digital Activation Credential

In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.

ABX Digital Marketing Specialist Credentials Exam

Pass this exam with an 80% or higher to receive an ABX Digital Marketing Specialist badge for the successful completion the Digital Marketing Learning Path.

Digital Marketing with Demandbase

Take this course to learn how to use an account-centric approach to engage your target accounts

Demandbase One Overview

Learn how to use Demandbase One solutions to meet your marketing initiatives.

Not currently available

Introduction to Account-Based Marketing

Learn the key capabilities of Account Based Marketing.

Platform Deep Dive: Engagement Minutes and Selectors

This course takes an interactive look at the fundamentals of Demandbase One Engagement Minutes, which track meaningful activities for every person at target accounts and Selectors, which you define who or what should qualify for reports, journey stages, lists, filters, audiences, and automations.

Platform Deep Dive: Account Lists, Segments and Intent

This course takes an interactive look at the fundamentals of Demandbase One including: Account Lists, Segments and Intent. Account Lists are groups of accounts, people, opportunities, and activities. Segments are configurable groupings of people, accounts, opportunities, and activities. Intent, helps you identify accounts that are researching your products.

Platform Deep Dive: Pipeline Predict Score, Qualification Score and Journey Stages

This course takes an interactive look at the fundamentals of Demandbase One including: Pipeline Predict Score, which helps you identify accounts that are likely to turn into opportunities in the next 30 days, Qualification Score, which predicts if the account could ever become an opportunity, and journey stages, which help you understand how an account is progressing through the buying process.

Platform Deep Dive: Dashboards, Reports, Snapshots and Subscriptions

This course teaches you the basics of how to use these powerful Platform tools: Dashboards, Reports, Snapshots and Subscriptions, all of which help you stay on top of your business.

Platform Deep Dive: Increasing Wins for Sales

Learn how Demandbase Sales Intelligence can help sales teams to quickly identify their most engaged accounts and people.

Demandbase One Foundations Final Quiz (Required)

Complete this Quiz with an 80% or higher to receive a completion certificate for the Demandbase One Learning Path.

Use Cases and Tips & Tricks

In this course you will learn from Demandbase Sales use cases that will help your sales success.

Introduction to Demandbase One and Demandbase Sales

In this course you'll be introduced to Demandbase One and Demandbase Sales to find and connect with the right prospects with real-time sales intelligence data. The course focus is for the Sales customer although ABX customers may get some value as an option.

Sales Channel Optimization with Demandbase One

In this course, you'll learn how to optimize Sales Channels in Demandbase One.

Getting Started with Demandbase One: Integrations and Configuration

Learn how to set up Demandbase One integrations with your CRM and marketing automation tools, manage users, create keyword sets, build account lists, and set up technographics and account scores.

Additional Demandbase One Configurations and Customizations

Learn how to configure Demandbase One user views and filters, how to customize dashboards, configure workspaces, configure auto-created lists and email snapshots, configure Demandbase in Salesforce and create buying groups.