Introduction to Account-Based Marketing

Introduction

This course teaches you the key capabilities of ABM and how you can use it to achieve your marketing initiatives. 

Who should take this course? 

This course is designed for users new to Account-Based Marketing.

Duration
Approximately 10 minutes

What You'll Learn

In this course, you'll learn what Account Based Marketing (ABM) is and get an overview of the steps for achieving ABM success. After you take this course you’ll be able to:

• Describe what Account Based Marketing is
• Recognize the three types of ABM
• Explain the key differences between traditional Demand Generation Marketing versus Account Based Marketing 
• Identify the six steps to ABM success