Demandbase One Community Help Center Office Hours
Demandbase Digital  Activation Credential

Demandbase Digital Activation Credential

Become Demandbase Advertising ready in just 20-30 minutes a day for 10 days!

rate limit

Code not recognized.

Introduction

This learning path is designed for individuals in digital media roles who seek a rapid understanding of planning, constructing, and evaluating the effectiveness of their advertising campaigns. If this describes you, you're in the right place!

Duration
Approximately 30 Minutes a day for 10 days (5 hours total)

What You'll Learn

The modules in this learning path will provide you with fundamental knowledge on planning, constructing, and overseeing your ad campaigns using Demandbase Advertising. You'll also learn how to utilize Demandbase data for activation across other digital channels. Additionally, the course will cover the timely topic of advertising in a post-cookie world.

Day 1: Demandbase One Overview For Digital Activation Credential
Learn how to use Demandbase One solutions to meet your marketing initiatives.
FREE
~15 minutes
Day 2 & 3: Digital Marketing with Demandbase for Digital Activation Credential
Take this course to learn how to use an account-centric approach to engage your target accounts
FREE
~ 60 minutes
Day 4: Preparing for Your Ad Campaign for Digital Activation Credential
In this course, you will learn best practices for planning your advertising campaigns including; setting campaign goals, defining metrics, establishing budgets, using the Demandbase Media Planning Template and preparing your ad creative and landing pages.
FREE
30 minutes
Day 5: Building Ad Campaigns with Demandbase Advertising for Digital Activation Credential
In this course, you will learn how to build advertising campaigns using Demandbase Advertising.
FREE
30 minutes
Day 6: Measuring Ad Campaign Success for Digital Activation Credential
In this course, you learn how to measure your campaign success using metrics on the Demandbase Advertising Campaigns dashboard.
FREE
30 minutes
Day 7: Advertising Creative Best Practices for Digital Activation Credential
In this course, you learn best practices to follow when you are designing your ad creatives, building landing pages and launching campaigns with Demandbase Advertising.
FREE
25 minutes
Day 7: Advertising: Navigating Demandbase Advertising for Digital Activation Credential
Watch this video for a demonstration of how to navigate Demandbase Advertising.
FREE
3:25 minutes
Day 8: Introduction to Orchestration for Digital Activation Credential
Learn the key capabilities of Orchestration and how you can use it to automate system activities and create and manage audiences to scale your account-based approach.
FREE
25 minutes
Day 9: Orchestration: Creating Audiences for Digital Activation Credential
Learn the steps for creating audiences in Demandbase Orchestration.
FREE
3 minutes
Day 9: Orchestration: Creating Automations for Digital Activation Credential
Learn the steps for creating Automations in Demandbase Orchestration.
FREE
6 minutes
Day 10: Chrome & Cookies - DB POV for Digital Activation Credential
FREE
~30 minutes